
Logo / Corporate Identity


A logo is very often the all-important first impression of who a company or individual is and what they do. It is essential for a logo to be clear, highly visible and recognizable from near or far, large or small, and ideally tell a story and be visually appealing. A cardinal feature of great logo is memorability, balancing being both current as well as timeless.
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National Tournament logo for Netball Canada

Logo & slogan for IT Company, Microsoft Partner (acquired by New Signature Canada)

Brand name, logo and clothing design

Logo & slogan for dance studio. This wordmark uses a dynamic reconstructed font that inherently looks 'in-motion', particularly the letter 'k' which is reminiscent of a dancer.

International Investor & Portfolio Manager

Proposed logo

Logo for wedding invitations / RSVP cards, thank you notes.

Product design, product name and logo for millennium champagne flutes

Rugby clothing, team wear and gear

Logo and slogan

Logo for independent neighbourhood coffee house.

Logo for T-shirts

Logo for IT company

Logo and slogan for kitchen & restaurant equipment supplier

Name and logo for Ultimate Frisbee team I played on. I also designed and produced team uniforms.

Name, logo & slogan for marketing company

Logo (2010) & slogan for IT Company, Microsoft Partner.

Product design, product name, logo & slogan. Featured in Canadian House & Home magazine

Product concept, design, product name, logo, and packaging

Logo for nightclub

Logo v.2 (full 4CP colour version) for business cards, coffee punch cards, and advertising.

Logo for a line of natural dietary supplements.

Peter Goncalves Productions logo for event and talent manager


Logo for investment company

Logo for housewares company

Logo for dinnerware company

Logo update for USA Netball Association

As part of a full renovation/overhaul of an apartment building in Kitchener, Ontario, a new logo was introduced
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Logo & slogan for international high-volume glassware development, production, import and distribution company.

Logo & Slogan - worked with client to conceptualize, develop & choreograph a photoshoot that became iconic in the community, appearing in all ads and came to symbolize dansko, showing the many styles of dance they teach.

Chair Design and Product Name, Logo & Slogan

International Investor & Portfolio Manager

Developed brand name and logo for clothing manufacturer, for wicking material comparable to Nike's Dri-FIT.

Logo & slogan for HVAC company. Logo icon features "F" and "M" of Falco and Mechanical integrated together as the gears of a machine.

Music production company for Juno Award-winning artist Ficaso

Annual Gingerbread House Party Logo, used in marketing and advertising, signage, tickets & posters

Logo & slogan

Residential & Retail design and drafting, production of permit drawings and 'making plans'.

Logo & slogan with icon representing a 3D building wrapped in a stylized "M" and "W", the initials of Century 21 Realtor Margot Wilson.

Logo (2006) & slogan for IT Company, Microsoft Partner.

Logo v.1 (one colour version) for café for storefront, business cards, coffee punch cards, and advertising.

After decades of the same logo since 1929, the owner of the family business in his 70s decided it was time for a fresh new look but still respecting the history & tradition of this Victoria, BC institution.

Logo & slogan for interior designers

Logo & slogan for Century 21 Realtor Sat Balram. Logo icon designed to appear as both a 2D house as well as a 3D condominium building.

In business since 1979, it was time for a new look to replace a very outdated logo and collateral. This logo is being used on business cards, advertising flyers, storefront, trucks, etc.

The "V" in VOS appears as two converging stage lights. The arc at the top represents the proscenium arch, as the angled sides represent the stage curtains.